Full Court Press: The NBA’s Esports Strategy

As arguably the most digitally innovative sport in the world, the NBA has always been willing to try out new ways of engaging fans in an attempt to sustain the passionate fanbase so long associated with the sport. This morning, they took another step in that direction, announcing to ESPNthe formation of an NBA 2K eLeague, in partnership with video games developer 2K Games and their popular NBA 2K17 title.

At it’s core, the League will feature 30 NBA 2K teams, each associated with one of the real-life franchises. Each team will consist of 5 professional gamers, playing out a five month season that mirrors what happens on the court; right down to the playoffs and Championship matchup that has sports fans on tenterhooks throughout the month of June.

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