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Tom Halls

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Tom Halls

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Esports

Full Court Press: The NBA’s Esports Strategy

As arguably the most digitally innovative sport in the world, the NBA has always been willing to try out new ways of engaging fans in an attempt to sustain the passionate fanbase so long associated with the sport. This morning, they took another step in that direction, announcing to ESPNthe formation of an NBA 2K eLeague, in partnership […]

February 10, 2017 tghalls
Digital Transformation

Successful Digital Transformation: The Barriers & Overcoming Them

May 21, 2015 tghalls
Sports Marketing

Could Meerkat bring social live streaming to the masses?

March 15, 2015 tghalls
Sports Marketing

Next Level Experience – fan engagement at sporting events

March 14, 2015 tghalls
Sports Marketing

The Apple Watch – what could it mean for sports marketing?

March 10, 2015 tghalls

Recent Posts

  • Full Court Press: The NBA’s Esports Strategy
  • Successful Digital Transformation: The Barriers & Overcoming Them
  • Could Meerkat bring social live streaming to the masses?
  • Next Level Experience – fan engagement at sporting events
  • The Apple Watch – what could it mean for sports marketing?

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